It’s easy to go e-commerce for retailers nowadays. There are a variety of e-commerce systems available which help retailers effortlessly get an e-commerce website built and start selling just in a matter of days or maximum of a week. But it’s not the end of the case. Getting an e-commerce website developed is just a preamble your e-commerce website development story. An e-commerce website succeeds when it delivers an exceptional user experience – one that flawlessly blends the digital and physical shopping experiences together and makes them singular.
Thank god no retailers need to conceptualize and create such level of user experience from the scratch these days. We have readily available platforms that can deliver world-class user-experience even for a locally operating retailer. The two most popular platforms that never disappoint retailers to have the desired user-experience in minimum investment are Magento and Shopify.
Magento and Shopify are turning out to be the first choices of businesses of sorts and sizes.
But let me help you present an in-depth look at both to see which one of them will best fit your requirements as right e-commerce platform. Let’s begin.
Magento: a thorough summary.
There are three versions of Magento available, namely Magento Open Source, Magento Commerce, Magento Commerce (On-Premises). The most popular of them is Magento Open Source as it has been the first choice of retailers going online. It’s because as its name itself suggests that. Magento Open Source is an open source version and comes for free.
It has everything that a small and medium retailer either with a B2B or B2C business model needs.
The core features of the Magento platform
- Rapidly and quick deployment of custom e-stores.
- A huge amount themes, extension, and documentation available expand a website
- Excellent search engine optimization support
- Easiest shopping cart system integration
- A complete content and inventory system
- Supporting more than one stores
- Easy incorporation of tools such as a CRM, an ERP, etc
Magento has also been one of the rapidly growing cloud-based e-commerce systems due to its prompt customer support, user-friendliness, and flexible shopping cart system. It is provided with some basic digital marketing features, such as the inbuilt search engine optimization support as well as the customizable user interface.
Magento has been the best e-commerce platform in 2018 with a market share of 19.64% in the top 1 million websites. Chosen by 1 out of every 4 e-retailers, Magento has become as an enterprise-class e-commerce platform empowering more than 200,000 websites.
Magento continues to swell in its size and garner more online stores. It’s backed by a massive community, Magento website developers, and theme and extension developers, which have created Magento as one the easiest but the most powerful environments for an e-commerce website.
In June 2018, Adobe acquired Magento for $1.68 billion. This acquisition is a positive development in the market as the tech giant has rather large development teams, the strong cloud infrastructure, and an active community. No doubt, Adobe is an organization with an abundance of resources that will shape Magneto for better; however, nothing is clear so far on how the partnership of Magento with Adobe will change Magento CMS as a whole.
Now let me draw your attention to an important technical detail. You will need to have web development skills in order to live and run your e-commerce shop. Because Magento is a self-hosted system, you should have knowledge of servers, databases, and domain linking and lots of other aspects to set up an e-commerce website. If you do not have web development skills, then you may need the assistance of Magento developers.
Shopify: a thorough summary.
Shopify is another one among the best eCommerce platforms letting you easily create multiple sales channels, unlimited inventory, and single step order fulfillment. Shopify too is increasingly becoming popular and has now become the key contender to Magento. There are 500,000 merchants already using Shopify in some form or shape according to Shopify itself. Businesses have sold goods of worth $65 billion through the platform.
The core features of Shopify
- Establish an e-store with a custom domain
- Customize the storefront with readymade, tweak-able themes
- Accept credit card transactions
- Add social media channels for sales
- Track orders
- Respond to orders
Contrary to Magento, Shopify is a hosted platform which means that developer of Shopify takes care of the hosting for you. If you are businesses owner with no technical knowledge of handling servers and databases, then Shopify could be a recommended platform for you. This means that you have to pay to use the Shopify platform only. Handling and other technical aspects are taken care for you by Shopify itself.
A Shopify store can be customized with more than 100 ready-made themes. The setup of the platform is very clean and simple for beginners who have no previous experience of handling an e-commerce website. You can start with a 14-day trial version so that you can test your e-store solution before making it online.
Shopify provides 24/7 supports for e-store owners. In case you face a problem with anything in the platform, from theme errors to processing payment, you have instant help from experts.
Shopify too has a dedicated community providing e-store owners a wide range of tips, tricks, and tutorials with the initial setup.
Let me draw a conclusion now. Magento is recommended to those who have experience in web technologies and, they can handle the things, like server configuration, database etc either on their own or get them done from Magento developers.
Shopify should be used by those who have no knowledge in the web development, handling hosting, server, and database. Shopify is a simple yet powerful solution to quickly start with your e-store; still, there is no bar a store owner with skills in web development and server handling cannot use to Shopify.
With Magento, you have to take care of every aspect of your e-commerce website including product-content handling on your own while with Shopify you have to take care only of your website and product-content on it. Every other aspect is taken care of by Shopify itself.
Author Bio: Sofia is a digital marketing expert in Rapidsoft Technologies which is a leading IT consulting company providing full range IT services including, IoT application development, Blockchain development, and big data app development solutions.