Getting your small business off the ground is always going to be a lot of work; thanks to the internet the marketplace is saturated with new companies. Which is great news for customers, but less so for business owners who have fierce competition! Thankfully there are certain tools and techniques which can make things that bit easier, and help you to get ahead.
Here are some invaluable ideas for giving your home business a boost.
Use Mail Forwarding or a Physical Address
Clear contact details are vital to include on your website, but if you run your business from home, there are lots of reasons why you wouldn’t want to display this. Not just for privacy reasons, but it doesn’t look the most professional either. If you don’t have the money or inclination to rent an office there are ways you can get around this- for example you could purchase a PO box with street address or use a mail forwarding service. On street maps it will look like you’re working from professional offices, and any mail sent there will either be directed to you or scanned and sent via email. This is great for creating a paper free office too, when you’re a home business you probably don’t have a whole lot of space to be storing hundreds of letters.
Write A Blog
Blogging is a great way to show potential customers that you’re serious about your business, and you know what you’re talking about. It helps to encourage social shares, allows you to build up a following and as a bonus it can boost your website in Google’s rankings too. The closer you are to the front page, the more organic traffic you will get. Since a website is fairly static, Google doesn’t pay too much attention to it, whereas integrating a blog on there means new content is being put out all the time. This gives search engines spiders something to crawl and is information they are likely to prioritise and find as useful- boosting your rankings. It’s free to set up a blog (just a few dollars a year to link it to a domain), and you don’t even have to write it yourself. There are plenty of talented freelance writers online who can generate unique and interesting content for you. Simply tell them the keywords or any points you want to include, and you could have a post written and ready to go in just a day or two.
Get Active on Social Media
This is another way to boost business that’s completely free. Best of all, research has shown social media marketing to be twice as effective at getting sales than other outbound marketing techniques, so no need to waste money elsewhere. Encourage people to follow by sharing vouchers and discounts and running competitions. You can get to know your customer base on a more personal level, interact and respond to questions and queries quickly.
What would you suggest to small business owners looking to give their profits a boost?