Online advertising plays an important role in online marketing. The online advertising helps in promoting the products and services on the internet. Only through proper marketing techniques, the products could be helped to reach the targeted customers. Although many people know that just as the type of advertising, they really don’t know how to use online advertising very effectively.
This article explains how to make use of online advertising and various online advertising available on the internet.
How to make use of online advertising properly:
If you’ve got plans to advertise online, the first step is to analyze what type of advertising works best for your promotion. Research what type of product or service you’re going to promote. If it is going to be a product or services definitely the PPC advertising is going to work well.
In the case of brand promotion through the PPC advertising is going to work great, it is best to choose CPM advertising since it is going to improve the brand value and at the same time reduce the cost of the advertising. In the case of Multi marketing, finance, MMO services advertising in PPC is wise. But based on the analysis of the MMO services, the research found that advertising in PTC sites will work best since everyone in Paid to click industry expect to use the MMO services. So, the leads expected will be achieved in the case of proper advertising.
In some cases, if thee advertisers expect the delivery of proper leads or sale. They will advertise their products in the CPS affiliate networks. The cost per sale networks will be paid only on the conversion. So, the advertisers do not have to worry about the click based payments which might not convert well.
Various advertising streams that work best:
Pay per click advertising:
The pay per click advertising otherwise called PPC advertising is the best online advertising and most used online advertising to promote products and services. The most used PPC advertising network is Google Adwords. The Google Adwords is the property of the best internet company in the world i.e. Google. Adwords allows the advertisers to advertise their products and services PPC basis.
Now let’s see how PPC advertising works. The PPC itself means pay per click advertising. So, the advertiser should pay only when there are a click and interaction with the ad. The ad viewer should click the ad to view the content of the advertisements. The click rate will vary depending on the country of the ad and geolocation of the user.
Mostly the ad will be published on the bidding basis. Like when a number of ads compete for an ad space, the best paying ad will be automatically rated as the number one to get displayed in that place. In another case of PPC advertising, the ads will be placed randomly. The PPC advertising is the preferred and the best online advertising of all.
Pay per impression advertising:
The pay per impression advertising is another most used online advertising. It is often called CPM advertising. The impression based advertising works on pay per impression basis i.e. the advertiser should pay for impressions, not for clicks. Whether or not the advertiser receives a click, it is must to pay the ad networks for every impression.
The CPM rates will highly vary based on the geo location of the ad viewer. If the ad is viewed from the tier – 1 countries, then the advertiser has to pay more like $5 per mille. But in the case, if the viewer is from tier – 3 countries, then the advertiser can relax for low cost advertising of less than $1 per mille.
The pay per impression advertising has got both advantages and disadvantages. The pros of CPM advertising is the CPM price will be fixed no matter how many clicks the ad gets. If the ad gets more than 10 clicks from tier – 1 country, then the CPM advertising is more profitable than the pay per click advertising. The same 10 clicks might cost more in the pay per click advertising. The cons of CPM advertising is, the advertiser should pay even if there are no clicks.
So, this type of advertising works great for branding and not for targeting the goals. The success rate will be totally depending on the ad placements.
These are the two best online advertising methods for better marketing. Make sure to choose the best one for great results.