Working on SEO optimization of any site one should start with its detailed analysis. This includes a number of issues:
● existing traffic sources and their effectiveness;
● requests and user behavior;
● presence of duplicate pages;
● number and correctness of internal and external references, etc.
At this stage, the existing problems are identified, the non-working methods of promotion are eliminated and processed, a plan for further actions to attract visitors is drawn up.
It is important to analyze the competitors, the future target audience, the overall concept of the project, the number, and location of the sections for new sites. Everything mentioned will help to make up a full picture of needed SEO tools for making the website popular in a free search.
Improvement of positions. Work on improving the site for all possible parameters. Monitor, analyze, test competitors. Create the advantages of your college site among all the others, thereby improving the position in search engine marketing. Help the platform to improve search engine rankings and become more visible to potential visitors.
Conducting contextual advertising. Use the setting of advertising based on the goals of the college website. Stories have always been the format that is interested for most people, and what was shared with others. Readers are not interested in simple facts – they do not evoke emotions in them, they do not induce them to act. If the goal of the site is to attract more students – tell the story about the students, to help them with studying – show where they can find research paper for sale, show where to spend their free time within the educational institution. The stories are fascinating and working. The information is remembered better when it affects our feelings and emotions.
Site maintenance. Support the working capacity of the site. Updating and adding information, you make people visit the website looking for notifications. Update the information timely, process information materials before posting them on the pages and insert links correctly using additional tags. There are new specialties or courses. Or, maybe there is a profitable action in the canteen. Tell about it online and follow the behavior of the site visitors.
Work with the college’s reputation in the network. Reputation is like walking on a tightrope – one wrong move – and you are already flying into the abyss of negative public opinion. Do everything possible to maintain a balance of image and increase the loyalty of students, prospective students, and teachers to the educational institution and the services that it offers. Monitor reviews about your alma mater online, work with negative reviews and create a positive reputation.
Targeting-advertising. Conducting an advertising campaign and selecting the target audience based on the scope of activity are challenging factors. Help yourself by using MYTarget with a girth of 140 million people, conducting targeted advertising in social networks. mobile applications and social projects. Talking about website promotion. This includes not only registration of the seo website in every possible catalogue and search system of the world, but also denotes the information placing in mass media, and a mention of your site on cut-aways, advertisement, magazines, other web platforms, social networks etc. Besides, an E-mail or at least a phone number should be mentioned. These tools guarantee success to your college website, and through it – both well-being, and expansion of popularity the educational institution.
Management of groups in social networks. Millions of people communicate daily in social. networks. With their help, you are able to expand the audience of your college website. Show users that what they wrote in the group, which response they left or a question they asked is really important to you. Try to make rating reviews and publish it once a month with gratitude and encouragement of “leaders”. Any even the slightest encouragement of subscribers for “actions” in the public will play in your favor in the long term. Give the opportunity to your users to communicate, create relevant topics in the “Discussions” section. Respond to requests, comment, participate. Photos are a great way to create a visual story of your information. Place reposts, infographics and author articles keyword including. People prefer images instead of text, because they are easier to perceive and remember. They turn to facts after they have become interested in something or have made a decision on the emotional level.
Individuality. It is a significant tool in a professional seo course. This is what helps you to be “real” and build relationships with your visitors. This point becomes important when people choose between different services and sites. Individuality will also help you to tell about yourself, your college and vice versa. Stories told from the first person, or when we imagine, who tells them, inspire more confidence.