Social media is a hub of activities for people. These activities provide many opportunities for businesses to position their brand and sell their products. Today, businesses are using social media to promote their brand, pitch their products,and lure their leads into buying them.
According to LinkedIn, 90% of sales team usesthe platform of social media as part of their selling strategy. The study also finds that 64% of salespeoplewho focused on social media for selling were able to achieve their targets compared to 49% who didn’t have a social media strategy in their plan.
Over the years, social media has evolved into a huge platform for businesses to find their leads and sell their products. Today, it has become a full-fledged selling podiumthat can turn your selling efforts into concrete results.
So, how can you take advantage of the big selling opportunities social media throws at you? Here is how:
1. Create A Strategy
Like any other form of selling, it is equally important to build a selling strategy for social media. So before you start blowing the trumpet of your products to lure the leads, you first need to sit down get the answer to the following questions:
- Who are your specific buyers?
- How arethey interacting on social media websites?
- What types of post do they like the most on social media?
- What industry experts are they following?
- On what social media platform will you them in themajority?
- At what time they are active on social media?
Answering the aforementioned questions will provide you with a clear of whom, how and when you shouldsell your products on social media.
2. Engage Your Leads BeforeSelling Them Your Product
When it comes to selling, things don’t work overnight. The same notion goes for the selling on social media. When you sell on social media, you have to first engage the lead, nurture them and then entice them into buying your product. It is the same old selling process.Therefore, you need to take your time and let the lead become aware of your brand and products so that you can tell them the strong points of your product.
Let’s say you are an academic solutions service that serves to students. So you can share a blog post such as “How To Write My EssayAssignment?”orretweet a post that features your services or make comments on your customer’s posts. All these things will help you engage your leads and make them hire your service.
3. Make Different Strategy For Different Platforms
No single strategy can give you the same results on two different social media websites. Remember that every social media platform has its specific requirements, so you cannot apply the same strategy for the two different social media podiums.
For example, Twitter is a microblogging website, while Instagram is a photo-sharing tool. They both are big social media websites but they publish entirely different nature of content. While you can use Twitter to share a product review blogof yourbest products, you cannot do the same on Instagram.
What you can do on Instagram is sharebehind-the-scenes videosof your product manufacturing processor you canpublish the best shots of your newly-launched products that your leads might find interesting. Once you hook them in your product, you will be in a better position to pitch the features of your product. But this can only happen when you use the right platform according to the nature of your content.
4. Get Access To The AvailableMetrics
Being a salesperson, it is essential to get insights into the facets of your social media profiles that contribute to the sellingaspect of your business. For example, you should learn about:
- The Click-Through Rates (CTRs) of your posts
- Posts that generated the maximum number of likes andfavorites
- Posts that got the most number of retweets
All these things would enrich your knowledge about your customer behavior and would allow you to position your products in the most effective manner.
5. Follow Up With Your Customers
If you manage to have some clients in your pockets, you need to start building a relationship with them. You need to follow up with them and let them know about the upcoming products and promotional offers. This will not only inform your future customers about the forthcoming products and services but will also make them feel special and they will like to interact with you in future as well.
Social media is a big platform for businesses to promote their brand andsell their products. Today, many online businesses are hiring a dedicated sales team to earn them profit from social media websites. The aforementioned are some of the best tips you can apply to get the best out of your selling efforts on social media. Hope you find them helpful in your social mediaselling endeavor.